Who would know that time is flying too much fast beyond our expectations! Yesterday just we are following SEO checklist and making bets for SEO trends in 2016! And now, it’s almost end of the year and we are about to make foot step in 2017. Yes!! This is the time for Planning, Budgeting and making good strategies for your SEO success.
WebPixel Technologies have enlisted most important SEO takeaways for you. Let’s take a look at what you can expect from the wonderful arena of SEO in the coming year.
See Also: On-Page SEO Checklist
Mobile First Indexing
Mobile first indexing is quite big step in Google with giving higher priority to mobile websites in search results.
As Google released mobile-friendly update this year, and you can bet the mobile results importance will definitely increase in 2017. It’s all about “mobile experiences.” It’s not quite enough that you have responsive version, and therefore usable on a mobile device. You should be building all device versions with having good interactions for customers to be accessible, convenient and intuitive.
Rising of AMP
Accelerated Mobile Pages (AMPs) are a Google-backed project designed as an open standard open-source protocol that allows creating pages capable of loading almost instantly on mobile devices.
With speed as a top need for brands and consumers, AMP loads quickly to provide the best user experience. The AMP pages are delivered from the Google-hosted cache version in the cloud, loading up to 30 times faster than non-AMP pages. You can see how this version of Anna Crowe’s article is delivered by Google.
John Shehata of Conde Nast presented about AMP. He said that although the most of mobile search traffic is coming from regular Google search, AMP accounts for 2X amount of traffic as newly published content.
Source: Search Engine Journal SlideShare
In 2017, look for ads within AMP pages to take flight and more businesses to implement AMP into their posts and product pages. With a higher CTR and higher rankings, AMP will definitely to be in the talk of the industry as webmasters and SEOs try to get the most from AMP results.
Live Video Streaming
According to the new Total Audience Report, Live video streaming viewers are growing online at an astonishing 60% per month. SEO is what puts your name at the top of search results. On the other hand, live streaming may not have a direct connection with SEO, but it can certainly help to extend social reach. Yes, its true, YouTube Live Streaming can actually boost your SEO rankings because live videos are more engaging. And as you are producing engaging video content, search engines will reward you for it.
With personal assistants like Siri and Cortana and Google NOW, that performs voice-operated commands to carry out everyday mobile tasks. Now customers are enjoying being able to look something up just by saying it, which means more hard work for anyone attempting to optimize their website.
Searches on voice have longer search terms. When you are searching on Google, for example, you would simply type “Dominos” and you’ll get the addresses of all Dominos outlets around you. But in a voice search, you’ll surely ask something like, “Where is the nearest Dominos?”
Just check out these figure that is showing that how recent much of this uptake of voice search is. MindMeld published a
Case Study of Smartphone users in the United States and their use of voice search.
Think about it for a moment and try to put yourself as customer, and then find how they would start a voice search, and you’ll find a lot of ideas as to how voice searches originate and what you can do for your brand visibility enhancement with voice searches.
Personal branding is one of the online world’s secret weapons. At first sight, SEO and personal branding have nothing in common, but these two actually have a strong bonding in today’s digital era. When you’re building your personal brand recognition, obviously your follower is going to Google you or the name of your brand. What comes up in the search results has a heavy impact on your brand image.
Many big names of YouTubers and Bloggers are best examples of the power of personal branding. They don’t sell any products, yet they earn a lot. It is actually one of the most powerful foot steps to ensure the success of SEO campaigns. Moreover, having a well-established personal brand can easily simplify the process of securing guest posts, boosts visitors trust and engagement, and typically drives more traffic to your site.
Modern People are more likely to search to the Web before going to the Yellow Pages. If you don’t use SEO for personal branding, you could be missing a huge portion of your potential audience.
User Experience Optimization
With growing digitally over the past few years, the People’s expectations have increased exponentially.
People are now no longer satisfied with just good page-speed and quite simple navigable sites. They now expect websites with nigh on instantaneous load times and sites that are easier to navigate what they want with own hand.
Because of this rise of expectations of users, User Experience Optimization has become almost compatible partner with SEO. Google has already given importance to websites with fast load times, mobile optimization, and indications that users are enjoying their overall experience.
If you want to maintain your search engine ranking in 2017, then you need to invest heavily into your user experience.
The truth is you have to adopt the SEO changes with time, technology, and from customer feedback and that’s why its dynamics keep improving and looking different year after year. 2017 is sure to be your best year in terms of being on number one on SERPs, increasing website visits, and engaging with your potential audience with growing digital era.
SEO in 2017 is likely to be just as surprising and exciting as it has been in the past. Let us know what’s your predication about SEO in 2017!
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