HubSpot vs. Infusionsoft vs. Marketo – A Marketing Automation Comparison

marketing automation

Choosing an all-in-one marketing automation software can be a tough task especially when there are so many choices available with similar features, and that is the time when you want to choose right tools for your company.  What are the features you want? Is this affordable for your company?  WebPixel Technologies enlisted small comparison for HubSpot, Infusionsoft and Marketo!

Things you should consider before choosing HubSpot, Infusionsoft or Marketo!

  • Features
  • Integration Capabilities
  • Security
  • Pricing
  • Technical Support

Let’s jump into a side by side comparison of all of three platforms.

Platform HubSpot Infusionsoft Marketo
Overview It gives all in one solutions and ideal for Large Enterprises, Mid Size Business and Small Business Ideal for Small Business Ideal for large enterprises, mid size business, Non-profits, small business
Pricing Basic: $200/mo (100 Contacts)

PRO: $800/mo (1000 Contacts)

Enterprise: $2400/mo (10000 Contacts)

Essential: $199/mo (2500 Contacts)

Deluxe: $299/mo (5000 Contacts)

Complete: $379/mo (10000 Contacts)

Team: $599/mo (20000 Contacts)

$1195.00/mo
For more packages Contact Sales
Discount for Non-profit
Free Trial Available Not Available Available
Language Support English, French, German, Japanese, Portuguese, Spanish English English, French, German
Mobile Device Support  Android, iPhone, iPad Android, iPhone, iPad Android, iPhone, iPad
API  Available for use Available for use Available for use
Email 10x contacts 5x Contacts  Depends on package
Key Features
  • Blog SEO Recommendations
  • Blog Analytics
  • Integrated Social Publishing
  • Mobile Optimization
  • Social Media Monitoring & Publishing
  • Social Media Analytics & Bookmarklet
  • Search Engine Optimization
  • Calls-to-Action Progressive Profiling
  • A/B Testing
  • Landing Pages Segmentation
  • Custom Lead Scoring
  • Sales Lead Revisit Notifications
  • Predictive Lead Scoring
  • Event-based Segmentation & Scoring
  • Email Optimizer
  • Email-Testing List
  • Email Lead Nurturing
  • Sales Notifications
  • Automation Templates
  • Event-based Automation Triggers
  • CRM
  • Marketing Automation E-Commerce
  • Built-in metadata and keyword fields
  • Drag and drop to craft and publish landing pages
  • Web Forms
  • Social Sharing
  • Easy Publishing
  • Landing Pages
  • Email marketing
  • Automated Campaigns
  • Multimedia marketing management
  • Marketing reports
  • Scoring tool
  • Referral Program Management
  • Track orders, sales totals, accounts receivables etc
  • Payment Processing
  • Lead Scoring & Distribution
  • Quotes & Orders
  • Opportunity Management
  • Sales Reports
  • Multimedia Marketing
  • Email Marketing
  • Marketing Automation
  • Inbound Marketing
  • Lead Management
  • Event Marketing
  • Landing Pages & Forms
  • Lead Scoring
  • Social Marketing
  • Lead Nurturing
  • Instant CRM Integration
  • Sales Insights
  • MarketoLaunchPoint
  • Unlimited Users
  • Reporting and Analytics
  • Marketing Budgeting
  • A/B Testing
Security
  • Audit logs of user access
  • Audit logs of admin activities
  • Encryption of billing and payment information during purchase
  • Encryption during authentication
  • HTTPS for all pages
  • Support for sharing files/data with other tenants
  • Reports/alerts for security breaches
  • Role-based access control for privileged admin activity
  • Retention of customer data after service cancellation
  • Encryption during authentication
  • Encryption of billing and payment information during purchase
  • Encryption of sensitive data at rest
  • HTTPS for all pages
  • Support for sharing files/data with other tenants
  • Reports/alerts for security breaches
  • Role-based access control for privileged admin activity
  • Each customer data stored in separate databases
  • Marketo has Privacy Shield, SOC2 and SSAE 16/SOC1 certification
  • Individual user sessions are protected by unique session tokens & re-verification of each transaction
  • Third-party assessments conducted regularly
  • Selected penetration testing

 

Integration WordPress, SurveyMonkey, BigCommerce, SugarCRM, Shopify, FreshBooks, NetSuite, Zendesk, Base CRM, Zoho CRM, Dropbox, GoToWebinar, Microsoft Dynamics CRM, Salesforce Sales Cloud, Pipedrive, Membrain, Teamwork Projects, Google Drive, Zendesk Chat, Wufoo, Unbounce, SlideShare, Magento, SnapEngage, pocket, Gravityforms, PandaDoc, Eventbrite, Wistia, SalesforceIQ, HelloSign, WorkflowMax, Zapier, Infer, Smartling, Sidekick, LeadPages, Uberflip, Invoca Xero, SurveyMonkey, QuickBooks Online, GoToWebinar, Speak2Leads, Help,Scout, Unbounce, 3CLogic, Wix, Drupal, Wistia, WebMerge, Zapier,,QuickBooks, FuseDesk  SugarCRM, Microsoft Dynamics NAV in the Cloud, Oracle CRM On Demand, Salesforce Sales Cloud, SAP CRM On demand

Conclusion

Hubspot is focused on small and medium sized business while Infusionsoft is focused on startup and small business owner! On the other side Marketo has its own potential audience from large enterprise business to non-profit organization.
For us, Hubspot and Infusionsoft both are comparative good tools rather than Marketo! We have clients on all these platforms and that’s why we recommend Hubspot, if you’re searching for all in one tool!

After comparing the HubSpot with Infusionsoft and Marketo, which do you think works best suitable for you and your company?

If want any help for marketing automation platforms, then get free quotation today!

 

  • Abigail

    Great comparison. I’d like to try Infusionsoft, but as there is no free trial I don’t think I will. Another tool I am considering is GetResponse. They offer lately marketing automation, which is a nice move.