SEO Guide: How to Enhance WordPress Site Visibility on Search Engines [Guest Post]

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When you run a website, its ranking on Google and other search engines determines your online presence. Getting more and more traffic and increasing conversion rates are the main objectives of a website owner. By optimizing your site, you can get better rankings on different search engines and achieve your goals.

In fact, search engine optimization is a digital marketing technique that determines the visibility of websites in Google and other search engines. It helps you to expand your business all over the world. However, getting your site ranked on the 1st page of Google is not an easy task because of the increased competition in digital world and frequent changes in Google’s algorithm.

If you run a WordPress website, you have the benefit of the inbuilt SEO capabilities and several SEO plugins that could help in search engine optimization for your site. However, only these two will not help you get the desired result. In order to increase the visibility of your site on different search engines, you need to use some of the most useful tips, which are detailed here below:

Make Your Website Fast (Speed Optimization)

Speed Optimization

Website speed is an important factor that determines its success or failure. Users love to visit fast sites again and again. When they find that your site is taking more to load, they will leave immediately. When users abandon visiting your website due to its slow loading speed, Google considers it less important and reduce its ranking in search results. Therefore, you need to make your site faster to attract visitors and obtain better rankings.

You need to optimize your site speed by using a number of tricks. Some of them are pointed here below:

  • Image optimization,
  • Minifying JavaScript & CSS files,
  • Using CDN service,
  • Deleting unnecessary data, etc.

Update Your Site regularly With Meaningful Content

Update Content

High quality content is the primary need of any website owner. It not only drives web traffic, but also help you get better ranking on different search engines. Of course, the design of the website attract visitors, but it is content that will encourage them to visit your site many times.

So, make sure you update your website with high quality and relevant content on a regular basis if you want to improve the visibility of your site on Google and other search engines.

Keyword Optimization

Users search a number of things over the Internet. Based on user’s search habits, webmasters and SEO professionals have to determine some main keywords (search terms) so that they can provide the desired results to the potential web users.

Therefore, they have to work a lot on keyword planning and optimization. You can use keywords anywhere on your website, contents, URLs, image descriptions, categories, the post’s title, and meta description. While optimizing your keywords, follow the Google’s guidelines and avoid the over optimization of keywords as it may have a negative impact on your site’s ranking.

Edit the default URL

Your site’s URL is an important factor that determines for search engines as they like “friendlier” looking URLs for their search results. There are many WordPress bloggers who use the default URL while publishing their posts.

Default URLs don’t help you in your SEO efforts. Just keep your URLs simple and easy so that search engines can easily understand them & index in search results.

In order to change your site’s permalink, go to Settings > Permalinks in the WordPress dashboard >change your permalink structure to “Post name” in place of the default one.

Meta Description

In order to allow search engine bots to visit your web pages and add them up in the SERP, you need to write SEO-friendly meta description for all pages of your website. You should keep it simple and add main keywords to it so that search engines can easily understand it. A good meta description should be anywhere between 150 to 180 characters and it must be relevant to your specific page/post.

Internal linking

Internal Linking

Internal linking is a process of connecting one page of a website to another page (carrying relevant information) through a hyperlink. Through this, your help visitors to find another content easily and

keep them engaged on your site.

Actually, it makes navigation easier on your site for both search engines and users. You can link an old post (similar to a new post) to a new content to get more exposure to your site and attract more traffic easily.

Attractive Title

Post titles catch the attention of people and search engines, both. Therefore, you need to write the relevant and attractive title for your content. You can add one or two keywords in the title and make it attractive. If your title is appealing, your content may rank well on Google and search engines.

Image optimization

Image Optimization

These days, webmasters use a number of images to convey their messages to users in an easy way. But, using too many images, screenshots, and photos can make your site heavy and sluggish. Just use only relevant images and compress the image size.

Just write an image description in plain and simple English and optimize your Alt Tags cleverly to help search engines to understand the main ideas of your images easily. Effective image optimization helps you to make your website faster.

Use XML Sitemap

If you want your site to rank well in search engines, you need to add an XML Sitemap to your website. Actually, it is a standard file format, which allows search engines to crawl through your websites easily and add site’s content in their results. In fact, SEO for your site is incomplete if you don’t add use an XML sitemap.

Use Social media channels

Social Media Channels

Google and other search engines take note of your site’s presence on different social media channels and user’s reaction to it to determine its relevancy. If a website has a strong social presence, large number of fans and followers, great social engagement, etc, it is highly possible that Google will show that particular site up in its search results.

Therefore, you need to add social sharing buttons on your site and share all your posts immediately when you publish them. By doing so, you give your site the maximum exposure . You can also launch social media campaigns from time-to-time to boost your site’s visibility up to a great extent.


Every day, thousands of new websites go online and various others already dominate the Word Wide Web. So, it’s a really tough job to increase your site’s visibility in Google & other major search engines. But, if you use the above- mentioned tips, you can increase your site’s visibility and leads both easily.

Author Bio:

Tracey Jones is a professional web developer that migrate website to WordPress  that satisfies your specific needs. She is a prolific blogger, something of a geek who loves exploring new things and sharing her experience with others on the web. To gain from her in-depth knowledge tail her on twitter.