People keep talking about SEO. Bloggers keep talking about it, and remote jobs posted online keep looking for SEO experts. SEO seems to be trendy. What is it exactly? SEO means search engine optimization. It is the process of optimizing web content for search engines, especially Google Search. SEO is the process of making something trendy.
So how is SEO done? There are little steps given to online marketing beginners that include tweaking with metadata of a web page, maintaining the consistent design of web pages, and making websites viewer-friendly. Aside from beginner-level SEO, the whole process of optimizing web content for search engines is a complicated one that takes a lot of time and effort to masterfully. Only SEO experts know it fully. Most of us know only a part of it. In the modern world, we are always out of time. If you want to speed up your way to the top of Google Search, you need to learn only the tricks in SEO that work. Here are the top secrets to finding highly effective SEO keywords.
Use Long-tail Keywords
Long-tail keywords are keywords that describe your business clearer than ordinary keywords do. For example, “pink V-neck” can be a long-tail keyword version of “shirt.” Use long-tail keywords for higher chances of being found and higher chances of making sales. Long-tail keywords are more specific than ordinary keywords. Keywords like “shirt” may lead customers to a wide variety of businesses that sell all kinds of shirts, but “pink V-neck” will lead customers to only businesses that sell V-neck shirts in V-neck style. You can narrow it down to another long-tail keyword: “pink Penshoppe V-neck.” Long-tail keywords will lessen the possibility of leading your customers to your competitor. By using long-tail keywords that describe your products in a specific way, you increase your chances of being found by your customers. Also, the customers who type long-term keywords into Google Search most possibly already know your company or your products. This promises the making of a sale.
Use Keywords That Relevant to Target Audience
One of the tips on how to start a blog is to consider what your target audience is. You have to know who you want to blog to. If you are selling rock music, your target audience should be rock music listeners. Another important part of blogging is keyword use. Use keywords that are relevant to the target audience. Not using keywords that belong to your niche and business might confuse customers and lead them somewhere else that does not benefit you. If you are selling rock music, use only keywords that belong to rock music. Use keywords that rock music listeners are familiar with. Do not use keywords that belong to fairy tale books.
Avoid Root Keywords
Root Keywords are the base keywords of your keywords. They are the smallest, most common keywords in all your keywords. An example is the one in the first tip of this article, “shirt.” Avoid using only root keywords because they have little chances of directing customers to your pages unless you are at the top of your niche. If you are a beginner, using only root keywords will get you no traffic because customers will keep going to better businesses. Searching “shirt” will lead them to Amazon and other businesses that aren’t your business. You have to expand your keywords beyond your root keywords so that you will catch attention and be known in the virtual sea of businesses that use “shirt” as a keyword. When you are a beginner, you have to put extra effort in grabbing everyone’s attention from better businesses.
Use Trending Keywords
Times change and people change interests. What was trendy ten years ago is no longer trendy now, unless they are truly good. Back when you were a teen, you owned a Play Station that made you so cool among your friends. Now, bragging about your PlayStation makes youngsters roll their eyes and say you came from the dinosaur era because what’s trendy now is the Wii. Keep up with the times by staying up-to-date with the top keywords customers search each month and updating your list of keywords according to the top keywords. Several online tools will let you monitor trending keywords. Make sure that you check your trending keywords monitoring tool frequently to be well-informed in how your business will survive with the keywords you are currently using, which keywords you should keep, and which keywords you should delete.
Use the Concept of Keyword Repetition
Keyword repetition is when you repeat your keywords, but with variations. For example, your keyword is “comics collection.” You can repeat your keyword by using “Spider-Man comics collection.” It’s simply putting your smaller keywords with long-tail keywords. This is done because, for beginners, it is hard to get your long-tail keywords noticed. Your long-tail keywords will get noticed if you attach them to more common keywords. Keyword repetition strengthens your SEO and also promotes your more specific keywords to Google bots. The Google bots will be like a bath-dreading dog that you’re luring to the bath by leaving a trail of pieces of dog food that lead to the dog’s bath tub. This is a way of getting your long-tail keywords and your new business into the files of the Google Search engine. Soon, when customers search for one of your smaller keywords, your business will be one of the top search results. You will be on your way to being the best in your niche.